San Francisco Chamber of Commerce | Identity Redesign
Designers: Ryan D. Herras, Primo Angeli | Illustration: Ryan D.Herras | Creative Directors: Primo Angeli, A. Stapley | Agencies: Primo Angeli Design International + ShredSF | Client: San Francisco Chamber of Commerce
“C is for City, Chamber and Community”.
Celebrating the individuality which represents the whole—“your business. our city.” Captured within the illustrative C letterform, we see a tapestry of people, businesses, and landmarks— emphasizing the productive personality of the city and the rich visual landscape in which it thrives.
Captured within the illustrative C, there is also
a Smaller C, leading to businesses and landmarks also connecting individual people to a larger discourse of networking opportunities, culture and experiences.
CC is an advocate for business.
Icons: People, Businesses and Landmarks
Although one icon may stand on its own merits, the beauty of the C is that it is composed of all the city’s icons.
The business is invited to play a vital role in both the commerce and personality of the city— essentially becoming apart of the community and city.
We used an electric color palette to represent both the vibrant and vital personality of this chamber and city.
See yourself in the C.
Business must ask itself:
“Where does my business fit in?” AND
“How do we get there?”
A: through the Chamber of Commerce.
The C will become an recognizable icon of chamber, commerce and city. Replaces current Chamber’s brand and reintroduces a brand of edge, vibrancy and vitality.